Description:
Azure App Service Authentication is a feature that can prevent anonymous HTTP requests from reaching a Web Application or authenticate those with tokens before they reach the app. If an anonymous request is received from a browser, App Service will redirect to a logon page. To handle the logon process, a choice from a set of identity providers can be made, or a custom authentication mechanism can be implemented.
Rationale:
By Enabling App Service Authentication, every incoming HTTP request passes through it before being handled by the application code. It also handles authentication of users with the specified provider (Azure Active Directory, Facebook, Google, Microsoft Account, and Twitter), validation, storing and refreshing of tokens, managing the authenticated sessions and injecting identity information into request headers.
This is only required for App Services which require authentication. Enabling on site like a marketing or support website will prevent unauthenticated access which would be undesirable.
Adding Authentication requirement will increase cost of App Service and require additional security components to facilitate the authentication.
From Azure Portal
From Azure CLI
To set App Service Authentication for an existing app, run the following command:
az webapp auth update --resource-group --name --enabled true
Note
In order to access 'App Service authentication' settings for Web app using Microsoft API requires 'Website contributor' permission at subscription level. A custom role can be created in place of 'Website contributor' to provide more specific permission and maintain the principle of least privileged access.